What We Wish We Knew Before Launching Our First Business
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Before we were consultants…
Before we built downloadable business kits…
We were operators.
We owned and ran a full-service distribution company in California: Shelf Life Distributing.
We managed warehouse logistics.
Led a team of over 20 sales and marketing associates.
Worked with delivery drivers, brand partners, retail accounts, and internal staff — all across a complex state like California.
We lived and breathed the chaos of business ownership.
And if there’s one thing we wish we had known back then, it’s this:
You can build a big business with heart — but without systems, you’ll pay for it in burnout.
The Work Was Real. The Systems Weren’t.
At Shelf Life, we were responsible for carrying the vision of dozens of brands — each with their own identity, voice, values, and go-to-market strategy.
Every day, we had to:
● Adapt to our clients' needs while protecting our team’s energy
● Lead meetings, onboard hires, handle mistakes, and keep the wheels turning
● Build a culture while delivering on KPIs, payroll, and customer expectations
We loved what we built — but at times, it ran us ragged.
The problem wasn’t our people. It wasn’t our passion.
The problem was lack of structure.
We were scaling, but every new level came with more pressure and more complexity.
And we didn’t have plug-and-play tools to help us lead more efficiently.
Consulting Revealed We Weren’t Alone
After Shelf Life, we shifted into consulting — and quickly saw the same symptoms in nearly every business owner we worked with:
● Great at their craft, but overwhelmed by the backend
● Passionate leaders without a system to communicate, delegate, or plan
● Smart founders who were stuck doing everything because no process existed to hand it off
We realized the things we struggled with weren’t unique — they were universal.
So We Built What We Wish We Had
That’s why we created our downloadable business kits.
They aren’t based on theory.
They’re based on everything we learned the hard way — and everything we’ve helped others build in a more sustainable way.
Each kit is designed to help a business owner stop spinning and start structuring:
● The Clarity Kit helps you define your vision, values, and why
● The SOP Creation Kit gets your systems out of your head
● The Executive Lens Kit lets you plan like a CEO, not just react like a manager
● The Clear for Launch Kit walks you through a 30-day countdown to go live with confidence
These aren’t “nice to haves.”
These are the tools we wish we had during Shelf Life — and the tools we know small business owners need today.
�� If You're Launching, Scaling, or Restructuring...
You don’t need to do it all manually.
You don’t need to figure it out from scratch.
And you definitely don’t need to hit burnout before you build something sustainable.
You just need a system that works — one that gives you time back, clarity forward, and confidence to grow without chaos.
�� Start with The Clear for Lau